Testimonials & Case Summaries
Applied Research West has been a trusted partner for more than 15 years as part of our primary consumer research program.
Shea Homes
Applied Research West has been a vendor of choice since they opened for business 25 years ago. Their hallmarks are timeliness, efficiency and value along with their “can do” attitude. No matter how short the timeline or the size of the project, they always find a way to exceed expectations. They have been our “go to” vendor for 25 years and we congratulate them on this achievement!
Powersports Divison, American Honda Motor Company, Inc.
With the help of Anita and Applied Research West, we were able to uncover insights about where the fitness industry was heading in our markets and how we measure up against our competition. As a result, we have rolled out numerous initiatives to separate ourselves from competition and have already seen early gains.
In-Shape Health Clubs
Anita has been a fantastic partner on our customer satisfaction tracking projects. She and her team is so well organized, flexible and able to deliver on tight timelines. I feel really lucky to have such a great support and partnership.
American Honda Motor Company, Inc.
Applied Research West has always been my "go to" when I've needed strong advanced analytics. Anita Kantak and her group at ARW have been my extended team for numerous segmentation studies and other multivariate work. The team there provides the guard rails for complicated and sophisticated methodologies and approaches. Their input has been invaluable to the entire process of producing a strong consumer insights product.
CKE Restaurant Holdings, Inc.
Anita and her team at Applied Research West has been a partner to the Agency for over 15 years. Our work together has spanned everything from B-to-B to B-to-C in both the public and the private sector. ARW brings a level of professionalism and insight to every project that is unmatched in our experience.
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American Honda Motor Company, Inc.
Manufacturing – Automotive
Honda always wants to deliver industry-leading products that envision the future. By using mobile technology and conjoint testing, ARW conducted onsite interviews at auto shows and discovered Honda’s strong customer retention upholds their sales strategy as they lead the industry forward.
Nissan North America
Manufacturing – Automotive
As electric vehicles rose (and continue to rise) in popularity, Nissan wanted to ensure they delivered the right one. Taking advantage of conjoint studies and attitude and awareness testing, ARW helped Nissan analyze consumer trends and create the right vehicle for the marketplace.
BP and ARCO
Retail – Service Station
Customer return rate at BP and Arco stations across the US were down. ARW utilized quarterly on-site interviews at 60 service stations across the country, finding that customers didn’t like the company’s payment system. This caused the company to implement a new system, increasing customer satisfaction.
California Department of WaterWays
Public Administration – State Government
The California state government sought to improve boating and personal watercraft safety on its waterways. By performing an annual tracking study that measured attitudes and awareness toward boating safety, ARW helped state government develop messaging to affect change and keep waterways safe.
Save-Mart
Retail – Grocery
Save-Mart—a local grocer in California’s central valley—wanted to change the public perception of its business. Through focus groups among existing and competitive supermarket shoppers and a quantitative study, ARW helped Save-Mart create a detailed strategy to improve public perception.
Amtrak
Mass Transit – Rail
Amtrak ridership was down in certain areas and the railway needed to understand why. ARW used large-scale intercept studies on the east and west coasts to help Amtrak gain a comprehensive understanding of their customer needs to increase passenger count.
Mix1
Retail – Packaged Goods
Mix1 needed to develop their buyer profile to begin introductory advertising. Using a market-wide ethnography, ARW observed young adults to determine how they choose their health drinks, allowing the Mix1 to effectively sell their product.
Prime-Line Industries
Manufacturing – Hardware
Bringing a new plumbing replacement parts to market in big-box retailers includes more than a good wrench. With focus groups and quantitative study, ARW helped the company develop an enhanced understanding of their customer base to facilitate a strong product roll out.
Blue Cross Blue Shield
Healthcare – Health Plans
Blue Cross Blue Shield wanted to increase their market share, but uncertainty about whether their health plans would be well received led them to find answers. By conducting numerous focus groups, ARW aided in uncovering the needs of existing and potential clients.
Shea Homes
Manufacturing – Homebuilders
When homebuilder Shea Homes puts numerous hot properties on the market, they don’t sell as expected. Employing customer and rejecter studies, ARW helped Shea Homes to identify the features and designs buyers wanted.
California Department of Health Services
Public Administrator – State Government
With millions of people suffering the harmful side effects of smoking, it was time for the California Department of Health Services to act. The state turned to the qualitative and quantitative research expertise of ARW that helped formulate a message that drastically reduced the amount of smokers in the state.
Water Quality Association Professional
Organization – Industry Association
Clean and safe water includes more accountability than testing for contaminants. Using a bi-annual tracking study, ARW aided the association in gauging attitudes toward water purification, ensuring quality water year round.
Southern California Edison
Utility – Electrical Distribution
When the weather fluctuates, so does the price of electricity. To maximize Southern California Edison’s profitability, ARW performed a pricing elasticity study to help the energy provider understand customer acceptance of peak pricing increases.
Brand Source
Retail – Electronics and House Goods
In a retail industry more volatile than ever, Brand Source knew they needed to find a way to not only stand out but also thrive. ARW developed and executed a major online study that helped Brand Source discover essential motivational factors customers consider when choosing where to shop, assisting in a national expansion.
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