Internet Web-Based Research
ARW began using the web for research in 1995, when it was asked to conduct a study for Hallmark Cards. Since then, the company has used web based tools to conduct increasingly complex surveys on the Internet. Our programming permits us to integrate complex skip patterns and real-time reporting. Other design features include perception analyzer and “point and click” thermometer scales. ARW can also bring in pop-up pictures and video/audio files that help demonstrate product features and capabilities. Data encryption is available to protect valuable and proprietary client information. We have the ability to:
- Develop and maintain consumer panels
- Use a wide variety of research designs including conjoint and discrete choice
- Conduct usability studies
Mobile Research
The new norm for understanding the consumer is to interview them when they enter your space. Brick and mortar as well as service industry brands can best understand their guests when they intersect with their brand. Smartphones now allow us to interact with the guest when they are actually experiencing the brand. ARW has developed a “mobile friendly” interface that creates a dynamic survey strategy regardless of the device that allows consumers to easily understand and answer the questions in a limited timeframe. Although the process can work for any project, it is most advantageous when consumers actually enter the brand’s sphere of influence.
Telephone Data Collection
Prior to interviewing, interviewers are trained using ARW’s specially developed training program. New interviewers are taught the importance of:
- Quality and accurate data entry prior to making their first call
- Probing and clarifying responses
- Keeping client information confidential.
ARW management briefs interviewers prior to a study and clients are encouraged to attend. Interviewers are monitored during the interviewing and clients may monitor the interviewers from their own offices or homes.
The company uses a Computer Assisted Telephone Interviewing (CATI) software system. It consists of interviewer software and a tabulation package. With this software, ARW can design simple or complex questionnaires and manage a large number of quota cells (for example, different segments or different time zones).
The CATI’s sample management features also permit the scheduling of respondent callbacks in order to complete interviews, or in business research, ARW furnishes an 800-number to permit respondents to call in at their convenience.
Mail Data Collection
If clients prefer to collect data through the mail with a self-administered questionnaire, ARW will design or review the questionnaire, manage the printing and distribution of the questionnaire, and enter or scan the completed questionnaires into the computer. To ensure that all data is accurately entered, ARW practices 100% verification. We offer:
- On-site formatting and printing
- On-site mailhouse capabilities
- On-site data entry, scanning, and coding
Typical ongoing tracking studies conducted, include:
- Cards
- Customer satisfaction
- New product purchase
- Rejecter studies
- Product registration
On-Site Data Collection
ARW is frequently called upon to administer surveys on site such as in malls (e.g., taste tests), at conventions (e,g., CES), and shows (e.g., the auto show). Our CAPI system comes with a full set of features, including quota management and logic. Our tabulation software is capable of displaying statistics while the study is in the field.
