Since inception, ARW has been utilizing focus groups to collect information for clients. We have conducted over 750 traditional style groups throughout North America. We can also conduct focus groups on the web. We have the in-house capability to recruit respondents for traditional groups, one-on-one interviews, and web-based groups. And we have in-house an experienced moderator who has moderated over 500 focus groups with expertise in both traditional and web-based applications.
Ethnographies
Our in-house ethnographer journeys into the life of individuals to better understand their habits and product interactions and how the product or service fits into their lifestyles. The intention is to get up-close and personal to observe how people react and interact in order to develop a fresh approach and insight into the behavior of a client’s primary consumer. Ethnography complements other research efforts and delivers a fresh approach to looking at a client’s target audience.
Social Media Research (Bullseye)
ARW has created “Bullseye,” a software product that initially scours social media, blogs and other postings for key words and then analyzes the “little data” for important and differentiating nuggets. ARW has developed, with the help of several well- known software engineers, this new ability to garner valuable information.
Other Qualitative Data Collection Methods
ARW interviewers can mystery shop, conduct intercepts, exit-interviews or one-on-one depth interviews. Company personnel have years of experience fielding studies nationwide or locally and have established relationships with a variety of suppliers. The company understands the requirement for quality respondents, and therefore recruits strictly according to client specifications.
