ARW – ARW – APPLIED RESEARCH

Services

We do more than research and analyze data. We help you grow your business.

Full-Service Marketing Research

Our experts use the latest data-collection and analysis techniques to help our clients make relevant, informed decisions.

Market Research

Maintain competitiveness with a comprehensive evaluation of target markets, consumers, competitors and relevant market forces.

Resource Marketplace

ARW offers the ability to investigate areas of the United States that might be crucial to your existing or potential business through demographics of the areas you do business or would like to do business.

Advertising/Brand Research

Determine perception of a brand within the competitive landscape and develop campaigns to strengthen position in the market place.

Pricing, Sales & Distribution Research

Evaluate implications of pricing options, the sale experience or a product’s distribution and retail channels.

Product Research

Evaluate new ideas, test concepts and identify key customer preferences throughout the product life cycle.

TECHNIQUES

ARW can respond to client needs for information with the latest methods and technology. The company ensures that all available methods employed meet industry standards for validity. Quick and efficient research processes transform information requests into research objectives that are measurable, within budget, and provide a basis for action. Our capabilities span custom research, data collection methods, and advanced analytics.

Qualitative Research

Since inception, ARW has been utilizing focus groups to collect information for clients. We have conducted over 750 traditional style groups throughout North America.

Quantitative Research

ARW began using the web for research in 1995, when it was asked to conduct a study for Hallmark Cards. Since then, the company has used web based tools to conduct increasingly…

Analytics

ARW offers a vast array of advanced analytical approaches, each customized to provide valuable input to the decisions that face our clients.

We look forward to helping you determine the best techniques for your needs. Contact us today!

INDUSTRIES

Automotive

This important economic sector spans the design, manufacturing and marketing of motor vehicles. Read our Case Summaries and Testimonials for more details about how we helped clients race ahead.

Housing

This industry is a key indicator of our economy & consumer confidence. See our Summary and testimonial to learn about ARW work help a homebuilder better understand its customers.

Food Service

Americans enjoy restaurant food several times a week. Read more about how our work is a key ingredient for insights for a popular restaurant chain.

Advertising Agencies

When experts need experts, they come to us. ARW captures insights to help advertising agencies develop successful campaigns. Read our Testimonials for more details about how we helped clients race ahead.

Tech/Consumer Electronics

Technology touches every aspect of our lives and constantly evolves. Discover how ARW is helping an electronics client with its national distribution strategy.

Fitness & Beauty

We all want to look and feel our best. Americans spend billions on fitness and beauty. Read a client’s thoughts after ARW helped them “bulk-up” on competitive insights.

Healthcare

We all want to look and feel our best. Americans spend billions on fitness and beauty. Read a client’s thoughts after ARW helped them “bulk-up” on competitive insights.

Packaged Goods

Packaged goods include commodities such as clothing, food, tobacco and cleaning products. Learn about ARW’s experience in this sector.

Entertainment

The US entertainment industry is the largest in the world. It includes motion pictures, television programs, commercials, music and video games. Ask us how we have helped make life fun!

Testimonials

What our clients say about us

Applied Research West has been a trusted partner for more than 15 years as part of our primary consumer research program.

Shea Homes

Applied Research West has been a vendor of choice since they opened for business 25 years ago. Their hallmarks are timeliness, efficiency and value along with their “can do” attitude. No matter how short the timeline or the size of the project, they always find a way to exceed expectations. They have been our “go to” vendor for 25 years and we congratulate them on this achievement!

Powersports Divison, American Honda Motor Company, Inc.

With the help of Anita and Applied Research West, we were able to uncover insights about where the fitness industry was heading in our markets and how we measure up against our competition. As a result, we have rolled out numerous initiatives to separate ourselves from competition and have already seen early gains.